Benn Jae began his creative journey at the Conservatorium of Music in Australia, studying a Bachelor of Music. He then side-stepped into fashion with session styling for music celebrities such as Lindsay Lohan, Paula Abdul, M.I.A, Joe Manganiello and Cyndi Lauper. His love for fashion continued to grow and his stellar reputation took him to the fashion runways of New York, Paris, London, Milan and finally Los Angeles.
Working under world-renowned photographers like David LaChapelle, David Mandelberg and Patrick Demarchlier, Jae was inspired to explore fashion photography. His transition to stills photography was seamless. With such a cinematic feel to his fashion photography, it was only a matter of time before Jae was approached by Universal Music and asked to try his hand at directing – the area for which he’s now best-known. Jae moved back to his homeland of New Zealand and has been a “go-to” director ever since.
Benn Jae has directed music videos for renowned Australian and New Zealand music-makers including The Veronica's, Guy Sebastian, Gin Wigmore, Boy and Bear, Matt Corby, Havana Brown and Vera Blue (to name but a few). Jae’s music video for Jessica Mauboy ‘Little Things’ was announced as a finalist for Best Video at the Australian Aria Music Awards 2019.
His meteoric rise to directing success within the music industry has come from his blending of music and fashion backgrounds, plus a solid understanding of the craft. Jae has also had commercial success directing TVC's for advertising greats including Clemenger BBDO, Saatchi and Saatchi, AJF Partnership, McCann and BWM.
Benn Jae’s multi-disciplinary approach has certainly contributed to his success. His strong play on cinema is read across his designs, imagery, and his unique crossover (film/stills platform) mark Jae as a rising global talent.